Are your marketing and merchandising teams set up for success?
Promotions and activations control your image, sales and bottom line revenue
Brands and Retailer businesses these days are manoeuvred primarily by marketing promotions and executions on-floor and the constant struggles by teams to meet targets and continually perform. Common negligence to a proper structure can often result in uphill battles by these teams. Check this out
%
of stores have a less than desired store activation
%
of brands and retailers are not pleased with their activations in store
%
of businesses have any real-time financial aspects and measurement for their promotion sales and space revenue
When marketers and merchandisers were asked the following, this is how they scored.
%
said they had an accurate real-time visibility of their promotion assets
%
said that their processes involved 50+ emails of information between stakeholders for every promotion
%